After six successful years of offering Advertising and Media solutions to our clients, we have launched our Below The Line (BTL) Marketing & Promotions division formally. We have had our fruitful experiences with BTL earlier as we conducted various seminars, workshops, events, road shows, stall/kiosk marketing and direct mailers for our clients.

We are a full-service diversified BTL Marketing & Promotions division, offering clients a wide range of turnkey services that broadly includes: Brand Launches & Marketing Events, Road Shows & In-Store Promotions, Relationship Marketing and Rural Marketing. We make use of a full mix of business and consumer communication designed to influence consumers in a way, which builds sales and reinforces brand image. We use reward as an instrument, either economic or experiential, to motivate a specific action by the target audience while executing a BTL service.

At present, we are working within the media strategy of our client(s), and would gradually recommend these services at the time of marketing and media planning, as BTL is much focused and cost effective unconventional marketing tool.

Our BTL offerings are listed under the following broad heads:

Events & Promotions:
//Product Launches
//Conferences, Seminars & Workshops
//Customers/Dealers Meets
//Individual/Corporate Theme Parties
//Artist Management
//Kids Parties
//School/College Sports Events
//Road shows/Kiosk/Stall Promotions
//In-Store Promotions
//Product Placement/Display
//Shop-In-Shop
//Cross Promotions
//Institutional Promotions
//Rural Marketing, etc

Relationship Marketing:
//Customer Relationship Management (CRM)
//Reward/Loyalty Management
//Direct Mailers
//Database Marketing
//Data Mining & Analysis
//Reward Sourcing
//Bulk Mailing