ICOMO Advertising and ICICI bank ki nai 'DISHA'

ICOMO Advertising recently bagged the advertising duties for Disha - a free financial counselling service from ICICI.

ICOMO was selected from five other agencies on ICICI bank's advertising panel. Going in its favour was the fact that it is one of the few agencies that undertakes film production as well as conceptualising and designing all under one roof. ICOMO has also in the past conceptualised and carried out events and internal promotions for ICICI.

So far it has conceptualised, produced and directed a TV commercial for Disha to educate customers on basic money management and further helping them to stay financially healthy for free. ICOMO's involvement in the whole campaign has already helped boost ICICI's vision for Disha, and it has more plans to make Disha a well-known name.

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ICOMO Advertising's TV commercial for IMS Learning Resources Pvt. Ltd. has managed to strike a chord with MBA aspirants all over India, considerably increasing the web traffic to IMS. (Source: pankap.wordpress.com)

The film shows a student battling with various entrance exams. He finally conquers it all exclaiming "Mere paas ICAP hai". ICAP is IMS' new teaching methodology that prepares students for all tests at once. What makes this film special is its filmy style which comes as a breath of fresh air in the jaded flowers and scholars approach to educational advertising.

Director of ICOMO Advertising, Sandeep Varma, also the director of this film, comments that, "A quick profile of MBA wanabes reveals that they are not your typical kitabi-keedas with a strict study schedule. Most of them have jobs, or are just out of college and have varied personalities and interests in the not so studious areas"

ICOMO Advertising has been a long term partner with IMS being its ATL & BTL agency for over 6 years now. In the past it has received international acclaim at film festivals such as the Philadelphia Short film festival for its film on Water Conservation for IMS.

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NDTV PROFIT has aired ICOMOs one-minute film on Water Conservation in a program called 'All About Ads'. The film has earlier been screened at International Film Festivals like the 8th International Film Festival of Kerala and has also been included in the Official Selection of the Philadelphia Short Film Festival

Agencyfaqs
Company release, February 4, 2005
New Delhi

A film made by ICOMO Advertising on Water Conservation has been included in the Official Selection of the Philadelphia Short Film Festival and has been screened at the 8th International Film Festival of Kerala. The treatment used in the water conservation film is as under. Armed with a water tank, a mime artist and some incredible facts,the film spreads the message of water conservation. The film laments the fact that despite methods like water harvesting being used in urban as well as rural areas to meet the acute water shortage, we waste around 260 litres of water in our homes everyday. Recently there was great celebration, and rightly so, about Mudra getting a nomination and winning an award at the New York film festival.The film made by ICOMO is a part of a trilogy of short films made by ICOMO; the other two being made on similarly disconcerting issues viz. noise pollution and street children.

The films use the following treatment:

Street Children:
The film on ‘Street Children’ introduces you to Ram Naresh Jaiswal, an ex-street child, who runs his own cargo business, with an annual turnover of around Rs. 30 lakhs and employs 40 street children under him. His main aim in life is to help street children and he does this by employing them in his business. The film, through Ram’s narration and interviews with the street children he employs, intercut with visuals of life on the streets, urges us to look at these children in a new light. The film inspires us to extend our support to these children so that they can have a better future.

Noise Pollution:
The film on noise pollution uses instances such as a marriage procession scene, blaring loudspeakers, firecrackers being bursted, cars being endlessly honked to depict the abnormally high sound levels urban locals are subjected to and the heinous effects of such continuous exposure.

ICOMO Advertising and Aamir Khan join hands for a cause

Critically acclaimed in international circles for their work in public interest already, ICOMO Advertising has now extended its arm to another social cause. This time it joined hands with Aamir Khan to get Manju's message across. Manjunath Shanmugam was an IOCL employee, who was murdered on duty, for protesting against adulteration of petrol in the Lakhimpur Khiri region of Uttar Pradesh.

ICOMO was approached by the MST (Manjunath Shanmugam Trust) to help them create awareness about Manju's story and the RTI helpline. Aamir Khan became the celebrity face for this cause and his slogan "Manju Tujhe Salaam" managed to garner the needed attention to this cause.

ICOMO has created press ads, stickers, posters, and even a short film for the Manjunath Integrity Award by MST. In the offing is a full-fledged feature film on Manju's story.

Speaking about the movie, Sandeep Varma, M.D., ICOMO Advertising said " What Manju did was brave but he did not live to see the lives he has changed as a result of just doing his job dutifully. Through this movie we are attempting to touch the cynic inside all of us who feels he/she is inconsequential to the system".

Also reported at: http://www.naachgaana.com/2007/10/25/aamir-khan-backs-ad-agency-for-social-cause

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